Tribes Thoughts | Leadership is Influence

May 29, 2009 — Leave a comment

One good insight from Tribes has been thinking through how leadership is influence, which is practically exercised through commonality of an idea and communication.

Godin’s most basic argument is that marketing has changed the rules for markets, and more concretely, the internet has changed the face of marketing to provide greater influence to individuals disconnected from institutional power structures.

Smart leadership is found in understanding the ever-changing communication landscape, and how you can continue to connect with your “tribe”.

For me, I think I’m going to make a more concerted effort to share the ideas I’ve been chewing on here, and see if some of them are actually worth pursuing.

So one simple question for you as a reader: will you help me filter some ideas I have for the future?

Picture from Badger.20

Todd Engstrom

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Although I was raised in the church and had a knowledge of God, I didn’t embrace Jesus until I heard gospel preached and lived out by some Young Life leaders. God has proven faithful and good to me since that day, even in great suffering and loss. I have learned to treasure Romans 8:28 as a wellspring of hope and truth. God has blessed me with an amazing wife (Olivia), three sons (Micah, Hudson and Owen) and a daughter (Emmaline). Growing up in the northwest, the thought never crossed my mind that I would have four children who are native Texans. Despite landing in the south, I still watch Notre Dame games with my children every Saturday in hopes they will land at my alma mater.

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